Modeling Terms

creates advertising campaigns for clients, selects models.

artist who creates layout for ads, illustrates model's poses.

the actual physical movements by actors in any scene.

enlargement photo from a negative or slide.

person at agency who sets appointments for models.

when you tell your agency that you are unavailable to work for certain day(s).

advance payment for future use of a print ad or a commercial for a specific period of time.

choosing models/actors for a specific job

posing for mail order items for major retailers.

several agencies send many models of the same general type to a casting session.

script used to describe clothes for a fashion show.

promotional advertisement on TV, radio or other media.

a percentage of model's fee required as payment to agency.

card with 3­5 photos of model and their details to promote and distribute to prospective clients.

ad agency employee who determines the model type.

an overdone fashion; passing craze.

puts fashion shows outfits together in retail stores.

modelling the original sample garment to test for sizing ­ clients chose a model whose measurements match the sample size exactly.

invited audience, stage, music; models walk down runway to show designer clothing.

modelling for many clients without agency representation.

head to toe photograph.

agency sheet, poster, or book of models they represent that goes to prospective clients.

extreme, chic, sophisticated model type.

poses for artists.

in stores or restaurants, walk around, no runway

Position of model and garment in a fashion show.

assignment site outside the studio.

4­6 times per year when seasonal clothing lines are shown to buyers.

a large tote in which you carry all your makeup and working essentials.

contract in which the model gives permission to use the photo as the client specifies.

represents model for employment and receives a percentage of the bookings.

a scene performed by one person for a client, that reflects a particular mood and demonstrates your acting talent.

casting when the client sees all models suitable for the type requested.

casebook which show the model at his/her photogenic best and samples of their work (tearsheets).

photography taken for catalogue and mail order, books, brochures, ads for magazines or newspapers, magazine covers, commercial photography for household products, business products and services, glamour products.

intermediate stage of photo development from which you can chose best poses.

creating an image of a product or service in the eyes of the public, mainly through newspaper articles.

additional money paid when a piece runs in repeat.

calling on prospective clients for photography and television.

a narrow raised platform on which the model shows the clothing.

to look for prospective models from other, smaller agencies, other locations.

manufacturer's showcase of a clothing line to buyers using live models ­ when the seasonal clothing designs are being shown.

to state your name on camera before your commercial audition.

photographer's idea of a comp, which he/she hopes to sell to the client.

model chosen to explain the features of a product/service.

Statistical information of a model, including measurements, size, height, etc

one whose work is not for a specific client or job, but whose photos get listed in a general catalogue by number for any client to select.

artwork that shows each scene of a commercial.

light unit used by a photographer.

celebrity declaration to the value of a product/service; improvisational endorsement of a product or service that the actor has officially tested, used and approved.

free or low cost photos used to build a beginning portfolio 3/4.

photo from head to mid thigh.

industry promotional display of products/services usually in a hotel or convention centre.

the slide forms of a photograph.

informal modeling of one specific designer line, usually in a store or small boutique.

additional fees for higher exposure, like a billboard or national use.

a location job that is dependent on fair weather, may be cancelled the day before or that morning.

PORTFOLIO

Portfolio is a set of approximately 10 professional photographs that show your best look and diversity.

Before going for a shoot make sure that you understand camera facing techniques, poise and posture, expressions and other modeling techniques. If you are considering a school pick carefully. There are many scams. Check references. Talk to commercial photographers.

At the beginning of your modeling career, your portfolio should include: At least two head shots, two fashion shots, one full-length shot showing the proportion of your body (feet to knees, knees to thighs, thighs to waist, waist to shoulders, shoulders to the top of your head). You can wear anything that makes you feel comfortable and flatters your figure. Remember that the portfolio is about you. Don't let the photographers desire to show extreme lighting or propping take away from your presentation as a professional model.

A portfolio consists of about ten 9"x12" photos. Every portfolio needs a mix of commercial and editorial shots, location and studio. You will also need at least one great body shot and one B&W head shot with minimal makeup.